£50m
First-party data acquisition
Worth of first-party data acquired within a single year, building an audience the business owns.
Data
Women's sport MarTech
Grow the fastest-growing fan base in sport, and own the data behind it.
Women's sport is winning new fans faster than any other part of the industry. We bring your fan data into a single point of truth and use it across every channel, so new fans become members, ticket buyers and audiences sponsors will pay for.
The challenge
The problem
The crowds are growing, but your fan data is not keeping up. New fans arrive through a big tournament, a social clip or a first match, then disappear because nobody captured who they were. Ticketing, retail, the app and email each hold a different version of the fan, and sponsors want proof of an audience you cannot yet show them.
Many women's teams run with a smaller team than the men's side, often on systems that were never set up for them. What is missing is a plan, and the specialists to make the technology you already pay for work for the women's game.
What we do
What we deliver
MarTech strategy
A practical plan for fan, data and technology growth, built around your priorities.
One fan profile
Ticketing, retail, app, email and web data joined into a single point of truth.
Connected platforms
Solution architecture and technical delivery that turn the plan into working tools.
Personalised journeys
Relevant messages throughout the fan relationship, from first match to season ticket.
Sponsor value
Fan data turned into sponsor-ready audiences and activations, with proof of ROI for every renewal.
A team that can run it
The operating model and training to manage and improve your MarTech investment.
In practice
What it looks like for a new fan
- 01
Discovery
A fan watches a tournament on TV and signs up for match alerts, becoming a named, consented supporter.
- 02
First ticket
A welcome journey suggests a family matchday near them and makes the first purchase easy.
- 03
Matchday
A partner offer reaches them in the app, and the sponsor sees consented, measurable reach.
- 04
After the match
A thank-you message with highlights and an offer on the shirt they looked at online.
- 05
Renewal
A season ticket or membership offer arrives when they are most likely to say yes.
- 06
Win-back
If they drift away, a personalised journey brings them back.
Proven results
Results we have delivered
18%
Subscription revenue uplift
Increased revenue on subscriptions by retargeting lapsed users with personalised win-back campaigns.
Retention
4%
Welcome journey revenue
Revenue increase on new email subscribers by personalising the automated welcome journey with zero-party data.
Automation
Our approach
How we work
Our MarTech maturity curve finds value at every stage of the fan journey, whatever your stack looks like today.
- 01
Free audit
We review your stack, data and fan journeys with our MarTech maturity framework and agree the quickest wins.
- 02
Plan
A roadmap that puts the use cases that pay back fastest first.
- 03
Build
We connect your data and launch the first personalised journeys.
- 04
Grow
Our fractional team keeps it running and improving, or hands over to yours.
The BMTP difference
Why BMTP
Women's sport specialists
We know how the women's game grows its audience, and we bring the same depth from our work across men's sport.
Advise and build
The people who design your strategy also deliver it: 4 senior leads backed by a bench of 19 delivery, data, engineering and marketing specialists.
Independent
We get full use from the technology you already pay for, and bring trusted partners only where something is missing.
10+ years of MarTech experience
Across e-commerce and digital marketing, in-house with leading brands and in agency.
Trusted by
Start with a free Women's Sport MarTech audit.
We will review your fan data, platforms and journeys, then show you the quickest wins and the biggest growth opportunities. We'll take it from there, together.
Book your free auditOr email henrietta@bmtp.co.uk
