About Broadway MarTech Partners

MarTech consulting that turns strategy into scalable growth

Broadway MarTech Partners helps organisations design, implement and optimise marketing technology to drive measurable performance. We combine your fan data to create a single point of truth, then lift your fan experience with digital personalisation.

Our team brings together deep expertise across e-commerce, digital marketing and fan experience, with a strong track record of helping brands grow, scale and connect more meaningfully with their audiences, in sport (rugby, cricket, motorsport, football, tennis) and retail (luxury fashion and beauty & skincare).

MarTech strategy and transformation, from audit to phased roadmap.
Connected fan data and identity across CRM, websites, apps and ticketing.
Solution architecture and technical delivery alongside your teams and partners.
Personalisation and lifecycle automation throughout the fan relationship.
Fan intelligence, operating model and team enablement that make the investment pay.

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Meet Henrietta

Henrietta

CEO & MarTech Strategy Lead

With over 10 years of experience in e-commerce and digital marketing, Henrietta specialises in the luxury fashion, beauty, and sports and entertainment industries, delivering data-driven strategies that drive measurable growth.

Henrietta focuses on marketing and digital personalisation, helping brands increase customer acquisition, enhance engagement and maximise revenue through targeted, insight-led approaches.

Having spent six years working in-house with leading brands and four years within a digital agency environment, she brings the flexibility and expertise to successfully deliver projects of all sizes, from strategic consultancy to full-scale implementation.

Meet the team

The people behind the work

Sam

MarTech Solution Architect

Designing scalable, efficient solutions that drive business growth.

Rebecca

Marketing Consultant

Designing intuitive experiences that delight users and drive engagement.

Ayo

Software Engineer

Building reliable, scalable systems that power digital innovation.

Technology vendors

Platforms we implement

Collaborating with trusted technology vendors so every solution is delivered in line with industry best practice: results-focused configuration, quick integration and full utilisation of platform features.