Defining the metrics that connect fan engagement to revenue.
Commercial teams need to know which fans, channels and campaigns drive ticket, membership, merchandise and sponsorship revenue. Too often, each platform reports its own version of success.
We connect tracking, dashboards and experimentation to commercial outcomes, so you can grow known audiences, increase fan lifetime value and move investment toward what performs.
Artificial intelligence creates the most value when data, identity, consent and measurement are already dependable. As those capabilities mature, predictive audiences and AI-enabled recommendations become practical next steps.
Retargeting lapsed users with personalised win-back campaigns increased subscription revenue by 18%.
Fan intelligence engagements typically include:
Defining the metrics that connect fan engagement to revenue.
Building dashboards and reporting that teams use to make decisions.
Designing experiments to test what drives growth.
Introducing predictive audiences and AI recommendations when the data is ready.
By improving audience identification, segmentation, journey automation, personalisation, cross-selling, retention and churn prevention across tickets, memberships, merchandise, subscriptions and hospitality.