Mapping roles, responsibilities and decision rights across teams.
Technology rarely fails on its own. It stalls when ownership is unclear, teams have competing priorities, and knowledge sits with one person or a supplier who has moved on.
We align marketing, commercial, product and technology teams around shared priorities, establish delivery governance and platform ownership, and build the internal capability to run and improve your MarTech investment.
The aim is to leave your organisation with stronger internal capabilities, not a permanent dependency. Training, documentation and ongoing optimisation keep the value growing after launch.
We agree roles and responsibilities up front, so everyone knows who owns each platform, decision and outcome.
Operating model engagements typically include:
Mapping roles, responsibilities and decision rights across teams.
Setting up delivery governance, prioritisation and review cadences.
Defining platform ownership and the processes that support it.
Training, documentation and ongoing optimisation support.
Because platforms only deliver value when people own them. Clear priorities, governance and responsibilities stop projects stalling between marketing, commercial, product and technology teams.