Know every fan in the stadium, not just the one who bought the ticket.
Connected Matchday joins your ticketing, venue, app and CRM data so you can reach each fan at the gate, on the concourse and in their seat. One programme, one team, live on a pilot match in 12 weeks.
The problem
Your stadium is full, but your CRM is not. One person buys the tickets, so most of the crowd is invisible. Fans get the same message wherever they are, half-time queues cost you sales, and sponsors ask for proof you cannot give them.
Most clubs already own good technology. What is missing is the plan and the people to make it work together on matchday.
What we deliver
Matchday strategy
A fan journey from booking to the final whistle, with the revenue case for each moment.
One fan profile
Ticketing, access, food and drink, retail, Wi-Fi and app data joined in your CDP.
Journeys that react
Pre-match, in-stadium and post-match messages across app, email, SMS and web.
Location that means something
Beacons, venue Wi-Fi and geofences that trigger offers when fans arrive, queue or take their seat.
App and web matchday hub
Tickets, wayfinding, pre-orders and offers in one place.
Measurement
Spend per head, opt-in, attendance and sponsor reach on one dashboard.
What it looks like on the day
- 01
Two hours before kick-off
A fan who was given a ticket by a friend registers it and becomes a named supporter.
- 02
Arrival
A geofence near the stadium offers parking or early fan zone entry.
- 03
On the concourse
A partner offer appears near their stand, and the sponsor sees consented, measurable reach.
- 04
Half-time
The fan pre-orders a drink from their seat and skips the queue.
- 05
Second half
An unsold hospitality seat is offered as an upgrade for the next match.
- 06
After the match
A thank-you journey turns a first visit into a membership or a second ticket.
How we work
- 01
Matchday Audit
We review your stack and data with our MarTech maturity framework and agree the top use cases.
- 02
Pilot Match
Live journeys and one location layer, tested on a real match, with a results report.
- 03
Season Rollout
The full journey library, sponsor moments and matchday hub.
- 04
Run
Our fractional team keeps it working and growing all season.
Why BMTP
Independent
We work with the CDP, app and venue technology you already have, and bring trusted partners only where something is missing.
Advise and build
The people who design your strategy also deliver it, with a bench of 19 data, engineering and marketing specialists behind our core team.
Sport specialists
We work across men's and women's sport in the UK, DACH and the Middle East.
Proven thinking
Our matchday work spans European football, basketball and new Gulf venues.
Find out what your next matchday could earn.
Book a free 30-minute matchday review. We will look at your app, website and fan journey and show you three moments you could monetise this season.
Book a matchday reviewOr email henrietta@bmtp.co.uk
