Building behavioural audiences and segments.
Fans expect to be recognised. Yet many organisations still send the same message to everyone, and journeys that should run automatically are still built by hand every week.
We build behavioural audiences and event-triggered journeys that respond to what fans do, personalising content, recommendations and communications across your connected channels.
The most valuable journeys follow the fan relationship: onboarding new fans, converting interest into tickets and memberships, then renewing, retaining and winning back those who lapse.
Personalising an automated welcome journey with zero-party data collected at registration increased revenue from new email subscribers by 4%.
Personalisation and automation engagements typically include:
Building behavioural audiences and segments.
Designing event-triggered journeys for onboarding, conversion and renewal.
Personalising content and recommendations across web, email, app and paid media.
Retention and win-back programmes, tested and optimised once live.
With the journeys that carry the most commercial value and the data you already hold. Welcome, abandonment, renewal and win-back journeys are often the quickest to deliver results.