Mapping fan data sources and defining the fan data model.
Fan data usually lives in many places: ticketing, membership, ecommerce, streaming, apps, email and the website. Each system knows part of the story, and none of them knows the whole fan.
We connect those sources and resolve them into unified fan profiles, with data quality, enrichment and consent built in from the start. Every channel then works from the same, trusted view of each fan.
Growing a known audience is one of the most valuable things a sports organisation can do. Registration, preference capture and zero-party data turn anonymous visitors into fans you can recognise and serve better.
On one past project, first-party data acquisition was worth £50m within a single year.
Connected data engagements typically include:
Mapping fan data sources and defining the fan data model.
Integrating CRM, ticketing, ecommerce, app and website data.
Identity resolution, deduplication, data quality and enrichment.
Capturing consent and preferences so data can be activated responsibly.
Information collected directly by a sports organisation through interactions such as registrations, ticket purchases, memberships, ecommerce transactions, app activity, streaming accounts and communication preferences.